Objective: Branding Identity
Company: Founded in 2018 by world-class industry experts and top physicians in the nation, Acclaro Corporation is a US-based, VC-backed, fast-growing medical device company committed to innovating and developing game-changing solutions to address today’s most challenging unmet needs in the global medical aesthetic, ophthalmic and surgical markets. Acclaro’ s flagship product, UltraClear™ is the world’s first and only cold, ablative fiber laser platform, a breakthrough painless anti-aging solution. Powered by the revolutionary MIRACL™ and 3DIntelliPulse™ technologies, UltraClear™ is a high-speed, all-skin-type and all-in-one platform with unparalleled energy control capabilities, offering a full range of skin rejuvenation outcomes from true painless and zero-downtime anti-aging lunchtime treatments to most advanced collagen remodeling with superior results.
Brief: After UltraClear launched its rebrand in June of 2023, I assisted the marketing team by designing a wide range of marketing collateral, with the help of Andrew Szurley (SoleKitchen.com). We carefully reviewed and crafted a brand identity that visually displays our 3DIntelliPulse™ technology (combination of ablative (mechanical) and coagulative (thermal) pulses). Since the start of my journey at Acclaro, UltraClear's rebrand has received great success, being featured in Harper's Bazaar, New Beauty Magazine, The Aesthetic Guide, The Boston Globe, and more.
