Objective: Logo Design
Client: Habershaw Fitness
Brief: This new client, Habershaw Fitness, wished to establish a strong visual brand identity that embodied values of women empowerment, energy, confidence and inclusivity within the gym. Zoe, the personal trainer, wanted to include muted pinks to symbolize feminine energy. The final logo not only represents working out, but also overall wellness and movement in your every day life.
PROCESS WORK: MOOD BOARD
