Objective: Advertising Campaign
Company: Wahlburgers. *Disclaimer: this was for academic purposes only. This project has not been affiliated with the Wahlburger's brand.
Brief: The objective of this project was to create an advertising campaign, using multiple media channels, for a well-known brand in and around Boston. This project required a complete revamp, and we were not allowed to use any elements similar to the original brand. As a result, I explored different typography, color palettes, imagery, and iconography to rebrand Wahlburgers, giving the corporate identity more of a sporty and family-friendly feel.
