Objective: Public Service Announcement
Brief: The goal behind this project was to design a PSA that evokes enough emotion for our readers to take action against a social justice issue. With all of the excitement around the hit HBO Max show, Euphoria, I was inspired to develop a magazine ad that represented the dangers of opioids. Rather than showing the harmful physical aspects of fentanyl, heroin, and other deadly substances, my design approach included the emotional divide that drugs cause in a family dynamic.
